Ryan Mickley
We live in a reality of perpetual change, which is challenging for content marketing professionals trying to serve their clients through a rapidly evolving industry. It is imperative that we get and stay in the know to best serve our clients. You are what you read so you must read the best to be the best. Here is a list of content marketing resources I highly recommend reading every day.
As a content marketer, you're likely seeking reputable research reports and white papers to inform several of your processes, such as: Planning your upcoming strategies Validating the directions you're taking Making the business case for content in your organization At CMI, we're pretty passionate about research, too.
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let's talk about the science behind that influence.
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Insights and Analysis on Brands, Storytelling, and the Future of Content, by Contently.
Pete Low is a Games Designer at Chunk, a digital content agency based in Glasgow. Here he explains what he does for a living, and why he loves his job after 17 years in the games industry. If you're on the hunt for a new challenge then check out Econsultancy's digital jobs board.
Why do we follow brands? What's the point? They're not our friends. We're not going to make plans with them on a Friday night or invite them to our birthday parties (though some we would if we could). Why do we let them into a world where we're sharing and consuming content from the people closest to us?
YOUTILITY Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters. But those two letters are critically important to your company's success. You're not competing for attention only against other, similar products. You're competing for attention against everything.
My friends over at HubSpot published a deck on Slideshare called The HubSpot Culture Code: Creating a Company We Love. The presentation deck started out as an internal document years ago (it doubles as the company handbook). As a company who values transparency (and inbound marketing), they decided to share it with the community as a manifesto.
Why is it so hard for organizations to understand what Tony did with customer service at Zappo's? Instead of measuring the call center on calls answered per minute, he insisted that the operators be trained and rewarded to take their time and actually be human, to connect and make a difference instead of merely processing the incoming.
I teach college graduates how to market themselves online and off through personal branding. A strong personal brand helps you fulfill your purpose life and advance your career. I am 1 of 20 Master...
